Klaus Kaasgaard introduces the book. It starts "A few years ago I consulted for a company on its web strategy and design". Klaus holds a PhD in psychology (Human-Computer Interaction), and is User Experience Research Manager at Yahoo! Read his introduction.
This chapter defines the core concepts of usability and user experience, and makes a lot of fuss about making and saving money from it. Read the chapter online or download the PDF version (6 pages, 72 Kb).
Get a glimpse of what's inside by looking at the table of contents!