Why this book? A note by the author

Web usability books mostly have either an engineering (design) or business perspective on usability - I wish to combine these two and add a media perspective.

This enables me to speak to a unique audience, the web managers (not designers, not usability practitioners, not web masters), to whom only very few relevant titles are currently available.

Also I want to demonstrate how usability techniques that are currently being used on the web can be adapted to other digital media like interactive TV and mobile services. I provide background and research material on user experience and usability specific to iTV and mobile services, which is a bit of a novelty I think.

Why read it?

• To better understand users and to study the user experience - to take the usability perspective;
• To learn hands on techniques to adapt to users' needs and requirements in a web, mobile or iTV project, while making more usable web, mobile or iTV applications, and;
• To learn how to avoid spending precious resources developing a service users can't or won't use.

Who is it for?

This book speaks to professionals who manage web sites:

• E-business managers;
• Web masters;
• Web editors;
• Information specialists;
• Content managers or;
• Something else entirely.

Other target groups are:

• Students and teachers in undergraduate and graduate level courses in media, web, or business studies.

The physical book:

Estimated 210 pages. Multiple screenshots, photos, tables and figures.